Celebrity Professional Chef to Cook Up Live Action on BlueStar Range at KBIS Show scheduled for May 8-10, 2007
BlueStar, a manufacturer of high end gas ranges and cooktops for the residential culinary markets, announced that the they have joined up with celebrity chef and star of Discovery's "Inner Chef" TV show, Marcus Samuelsson, to promote BlueStar's line of cooking products.
Chef Samuelsson will be attending the industry's KBIS show in Las Vegas, May 8-10 and will be cooking live on a BlueStar range at the company's booth.
"We are thrilled that Chef Samuelsson will be working with BlueStar. A chef of Mr. Samuelsson's stature has his choice of cooking products with which to work -- for him to choose BlueStar is an honor and a reflection of the quality of products that BlueStar continues to produce," said Keith Wolf, BlueStar's Vice President of Marketing.
In addition to his participation at the KBIS show, Mr. Samuelsson will be holding several BlueStar cooking demonstrations around the country. Mr. Samuelsson will also be featured in an "Ask Marcus" section of the company's www.bluestarcooking.com website, where he will answer consumer questions about cooking with a BlueStar range.
"I'm very excited to be working with BlueStar. Several years ago, I evaluated a number of leading ranges in an interview with the New York Times and selected BlueStar as my favorite. To be able to work directly with the company now is very exciting. In my view, no other residential range can match the cooking performance of BlueStar -- with 22,000 BTUs of power, commercial-size oven capacity, and a gentle simmer, the range is unique," said Marcus Samuelsson.
All KBIS show attendees are invited to visit the BlueStar booth to meet Mr. Samuelsson and view his live cooking demonstration. BlueStar will display in booth # S11401 located in the South Hall of the Las Vegas Convention Center.
BlueStar(TM) -- The Only Genuine Restaurant Range for the Home(TM) -- manufactures high-performance gas ranges and cooktops for the residential market. The company's unique open burner system produces 22,000 BTU of cooking power, resulting in shorter cooking times and an even simmer. Each BlueStar range is hand-crafted in Reading, Pennsylvania and features burners that can be custom configured at the time of order. Most BlueStar models are available in 190 colors, at no extra charge.
About Marcus Samuelsson
Star of Discovery's "Inner Chef" and chef/co-owner of Restaurant Aquavit, Mr. Samuelsson was the youngest chef ever to receive a three-star restaurant review from The New York Times in 1995. In 1999, Mr. Samuelsson was honored with the James Beard award for "Rising Star Chef", and in 2003 for "Best Chef: New York City." Samuelsson was celebrated as one of "The Great Chefs of America" by The Culinary Institute of America. Most recently, Samuelsson has been recognized by the World Economic Forum as one of the "Global Leaders for Tomorrow" (GLT). Samuelsson has published two cookbooks, Aquavit in 2003 and The Soul of a New Cuisine in 2006, and launched his food blog "The Continental Chef" at food.yahoo.com. He has been featured in numerous publications: Gourmet, USA Today, Food & Wine, The New York Times, and Bon Appitit, to name a few, and has made many television appearances, including, "Good Morning America," Martha Stewart Living Television, CNN, The Food Network, and The Discovery Channel.